Fiat

Fiat Fullback 2025: New pickup with updated design and engines

Although the Fullback name is associated with American football, this mid-size pickup truck from Fiat is ready to conquer markets around the world. The 2025 model promises a combination of reliability, modern design and comfort.

A shared heritage

Fiat’s partnership with Mitsubishi has played a key role in the development of the new Fullback. The sharing of platforms and technologies guarantees a solid foundation and competitiveness of the vehicle. Thanks to this collaboration, Fiat can benefit from Mitsubishi’s expertise in the production of pickups, while giving the vehicle its own unique Italian style.

Fiat Fullback
Fiat Fullback – Image: Disclosure / Fiat

A bold new design

The 2025 Fiat Fullback has a bold and aggressive design. The front end has been completely redesigned with a new grille and elegant headlights. The rear has also been transformed with new lights and a more muscular shape. The dimensions of the vehicle have increased slightly, which has allowed for more interior space and increased cargo capacity.

Image: Disclosure / Fiat

A modern interior

The interior of the new Fullback is significantly different from its predecessor. Fiat aims to enhance comfort through the use of high-quality materials, improved ergonomics and modern technologies. The centerpiece is the large touchscreen infotainment system, offering intuitive operation and a wide range of connectivity features. In addition, the latest driver assistance systems will be available, enhancing safety and driving comfort.

Fiat Fullback
Image: Disclosure / Fiat

Powerful Performance

Under the hood, the 2025 Fiat Fullback will feature a range of powerful engines. The base option will be a turbocharged four-cylinder engine, providing enough power and torque for everyday use and off-road driving. For those looking for even more performance, a V6 engine will be available as an option.

Global Outlook

While the Fullback may not be available in Europe, it will be available in other regions, including Africa, Asia and parts of South America. This strategic approach allows Fiat to meet the growing demand for mid-size pickups in these regions.

Image: Disclosure / Fiat

A Bright Future

The 2025 Fiat Fullback is a significant step forward for the Italian automaker. Combining reliability, modern design and technology, Fiat aims to attract a new generation of pickup buyers. With its stylish exterior, spacious interior and powerful engines, the Fullback promises to make a lasting impression.

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Price and release date

The price of the new Fiat Fullback should remain the same despite strong improvements. That means you can buy a new mid-size pickup for a little less than €30,000 (Euro). Sales will start sometime in . New Fullback will be offered in Europe, Africa and Asia. However, the new pickup from Fiat will not be offered in Europe.

Conclusion

The 2025 Fiat Fullback is an ambitious project that could seriously shake up the midsize pickup truck market. The combination of Italian style, reliability and modern technology makes it an attractive proposition for a wide range of buyers.